Everything Was Going Wrong at Once Losing the Midas Touch 1987–9 12. ‘I Am Changing Your Lives, Gentlemen’ And Burning the Harvard Business School Manual 1985–6 11. Young Businessman of the Year ‘And the Award Goes to the Amstrad Blockbuster Computer’ 1982–6 10. ‘Amstrad to Go Public’ A Towering Success 1980–3 9. ‘Young Man, You Have a Good Business’ Should I Take the Money and Run? 1978–9 8. A Taste of Japanese Culture From the East End to the Far East 1973–6 7. The Truck Driver and His Wife Learning What People Want and Developing a Bullshit Radar 1969–72 6. ‘Who is Going to Pay You on Friday?’ The A M S Trading Company 1966–8 5. The Man at The Ministry And Leaving To Be ‘A Bloody Salesman’ 1963–6 4. ‘Shame About the Spelling, Sugar’ School Days – ‘Sugar’s Got Rolls of Film for Three Bob’ 1960–3 3. The Lucky Mistake Tar Blocks, Ginger Beer and Other Childhood Enterprises 1947–60 2. ALAN SUGAR What You See Is What You Get MY AUTOBIOGRAPHY MACMILLAN /lord_sugar This book is dedicated to my mum and dad, Johnnie and Rita, and Harold Regal And to some of those who served me so well at Amstrad but are no longer with us: Dickie Mould, Michael Davis, Bill Weidenauer, Simon Angel, Jim Rice and Eric Shaw And to two men who helped me flourish in business but, sadly, are also no longer with us: Nick Lightowler and Shigemasa Otake Contents 1.
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